Develop product marketing information for passive fire protection products

Sell & distribute | SD009

This activity is about the authoring of marketing information for passive fire protection products based on verified technical information. This information is likely to be useful to procurement and specification.
Culture & behaviour
Close X

Effective working behaviours

You must:

  • Work within limits of own capability and know when to seek advice from others
  • Manage own time effectively
  • Work effectively individually and as part of a team
  • Communicate effectively
  • Undertake personal development activities to maintain currency of competence
Culture & behaviour
Close X

Sales & distribution behaviours

You must:

  • Challenge unsafe behaviours and activities, and report where necessary
  • Work in accordance with quality requirements and challenge where they are not being met
  • Act ethically to ensure safe outcomes
Culture & behaviour
Close X

Leadership behaviours for sales & distribution

You must:

  • Demonstrate effective leadership
Currency of competence
Close X

Experience creating product marketing information

You must have:

  • 1 instance of creating approved marketing information (new or revised), per year
Core abilities
Close X

Core passive fire knowledge

You must:

  • Know the importance of passive fire protection in safeguarding buildings and people
  • To include: compartmentation; how PFP impedes fire to protect structures and people.
  • Know suitable vocabulary to discuss passive fire protection products
Core abilities
Close X

Core principles for passive fire protection information

You must:

  • Know organisational procedures for version control of documentation
  • Know the importance of not using misleading or ambiguous wording or imagery
  • Know the importance of using plain language and minimising the use of industry terminology, abbreviations or acronyms to ensure wider understanding
Core abilities
Close X

Principles of creating product marketing information

You must:

  • Know organisational processes for consultation on product marketing information
  • Know organisational processes for creating product marketing information
  • Understand the importance of ensuring that any technical product details included in marketing information have been confirmed by a competent person
  • Know the organisational processes required for signoff of marketing information
Specific abilities
Close X

Creating product marketing information

You must be able to:

  • Engage appropriate internal and external stakeholders in the design of product marketing information
  • Create marketing information which accurately represents the certified, assessed and tested product performance
  • Follow organisational processes regarding inclusions in product marketing information
  • To include information on: unique identification and labelling; handling; installation; operation; maintenance; disposal; guarantees and waranties; helpline information / technical contact details.
Specific abilities
Close X

Following processes to ensure the integrity of information

You must be able to:

  • Follow appropriate version control processes
  • Keep records of processes undertaken, including input from internal and external stakeholders
  • Follow organisational signoff processes
Specific abilities
Close X

Limits of responsibility for creating marketing material

You must:

  • Know the limits of your authority with regards to the creation, approval and circulation of marketing material
This is a newly defined activity profile. If you have any comments, please get in touch.